I was chatting to a fried of mine few months ago when I realize that people who don't work in the creative industry have no idea what's going on behind a shoot / photo. Some people don't know how the shoot come together, so I'll share my own version of how I put together a shoot.
First, I plan an over all story/theme, "What season am I shooting?" "What's the situation". Second I look for current trends to inspire the styling/hair/make-up. Create a storyboard to know the flow for the shoot. Then I scout for locations.
I always create a Creative Brief to help me visualize the idea that I have, and to help me communicate it to other talents. I put inspirational images in it, specific hair and makeup, "theme" for wardrobe styling, and "theme" for prop styling (if we have a prop stylist). Sometimes I even put colour palette, photos/words that evoke certain emotions that I want for the shoot. Pictures of the locations and map on how to get there.
After all of that I start to look for Hair stylist, Make-up Artist and Wardrobe stylist, I usually contact the talents that I know and work with before, and if they are all busy I ask for suggestions and work it from there.
When I get hair stylist, makeup artist & wardrobe stylist on board I ask them first if they have any model in mind for this, then if everyone agrees on who we want to model for this shoot it's time to contact the agency. If the model is not available the agencies usually give us couple of options that they think will fit right in the idea (I honestly love their suggestions)
I have the complete team at least 1 week before the actual shoot.
During the early stage of planning, I am already studying how am I going to light the subject. Sometimes if I'm not 100% sure about it I do a test shoot before the actual shoot. I grab a friend of mine in the studio / location and try to light it they way I have it in mind.
I found this cool tips from "Creative a Cohesive Fashion Shoot" by Lara Jade, thought it might be good to share them:
- Plan an overall theme or story
- Use current trends to inspire your hair/make-up styling
- Create a storyboard to help guide you on your shoot
- Get an experienced stylist - they will understand how to keep the wardrobe cohesive. If styling yourself, be aware of current fashion trends.
- Think about your link between subject, clothing and theme.
- Plan your lighting around your story & the clothing – does it enhance the mood of the shoot or does it distract?
- Plan your location around your overall theme - how does it relate to the story subject and clothing?
- Posing should enhance your theme not distract. How do the posing choices impact the emotion or message?
- Use props or sets to enhance to create visual interest and to enhance storytelling in the studio